Multichannel and omnichannel engagement models can offer more value to your medical education strategy through the orchestrated integration of targeted content and channels, including traditional, digital and new media.
This approach allows initiatives to be tailored and aligned with preferred learning styles of specific HCP personas, creating customized and engaging experiences and program.
Multi + Omnichannel
Educational Engagement
Create and enhance partnerships with HCPs by offering targeted,
value-added initiatives that help move them along the advocacy ladder.
CONSULTATION AND STRATEGY
We closely examine your strategic priorities, goals and audience needs to create a solid foundational strategy for achieving successful multichannel or omnichannel experiences.
Create a better understanding of your target audience and its preferences – including the right creative direction and opportunities for content delivery – through the development of detailed audience personas.
By utilizing a Learning Experience Design (LxD) approach. SDM prioritizes the needs, challenges and pain points of modern learners, while driving behaviour change, through a consistent and intuitive experience.
Measure return over investment (ROI) by using the right channels and platforms that align with the initiative’s KPIs.
CONTENT EXECUTION
We create and organize multiple formats of engaging medical education content designed for individual channels to target specific audience personas and cater to their preferred learning styles.
Implement a strategy for medical education content production that is interactive, aligned with consistent messaging, and optimized for audience and channel.
·
Utilize our STEMTM (STructured Engagement and Messaging) document as the foundation for adapting content and ensuring alignment across all
channels, platforms, and initiatives.
With your strategic goals at the forefront, we define the major steps and milestones needed for a successfull and cost-effective experience.
CHANNELS AND
DEPLOYMENT
We ensure each channel offers tailored content that aligns with your business goals and is scalable to accommodate updates and expansion into new channels.
- 1:1 activities and interactions
- Group events
- Fixed
- Interactive
CHANNELS & DEPLOYMENT
Traditional / Analog
1:1 ACTIVITIES / INTERACTION
- MSL-customers (HCPs) interactions
- Med Info and online services
- Clinical Operations team interactions with trialists
GROUP EVENTS
- Ad board meetings
- Congress booth/med info centre
- Congress symposia
- Meet-the-expert
- Lunch & learns and small groupeducation sessions
- Summit style events
- Speaker training
- Other stand-alone events
CHANNELS & DEPLOYMENT
Digital / Mobile
FIXED
- Websites
- Videos
- Podcasts
- Downloadable assets
- Social media (passive)
- eLearning (traditional)
INTERACTIVE
- AR/VR
- Educational apps
- Social media (active)
- eLearning (adaptive)
- Interactive video experiences
- Multimedia educational resources
- Interactive video experiences
- Multimedia educational resources
Our program design methodology is guided by Learning Experience Design (LxD)
Today’s learners have grown to expect efficient, easy, useful educational experiences similar to what they encounter every day online, and on their phones.
To stay ahead of the curve in this fast-evolving digital landscape, Six Degrees Medical follows the Learning Experience Design (LxD) methodology to help us design better learner interactions with an enhanced engagement experience.
Count on our deep understanding of Pharma audiences and their learning behaviour patterns.
Ready to take your audiences into a novel journey towards better learning?
